Last year I wrote a satirical piece on Black Friday. You know, the day where if there were aliens watching our planet they would immediately seek out plans to build the Death Star’s super laser in an effort to obliterate us as fast as possible?
This year, the outdoor store, REI, has decided to do something a little different. Instead of asking more of their employees that day, they are simply shutting down and telling their staff to go play outside. On arguably the biggest shopping day of the year, REI has made a stand to not participate in the madness of Black Friday.
I love it. I have no idea if anyone else will follow suit but I would encourage all of you to do the same. Instead of overindulging this Thanksgiving break, what if we unplugged, put our wallets down and went outside?
So, here’s my challenge to you, Forth District. Let’s go against the grain and do something different on this Black Friday. I’m going to find a mountain to climb and I hope you will too.