Andy Mineo Caters To Deaf Community With Innovative Music Video “Hear My Heart”
Hip Hop artist and lyrical powerhouse, Andy Mineo, releases the highly anticipated music video for “Hear My Heart,” the second single off his newest album Uncomfortable which debuted on the Billboard album charts as the #1 Independent, #3 Hip Hop and #10 Top 200 album in the country upon release via Reach Records.
“Hear My Heart” is a personal record for Mineo, a tribute to his big sister Grace who is deaf. “It’s just an honest record of me essentially apologizing to her for having never learned sign language growing up,” he explains openly during an interview with hip-hop culture icon and veteran Sway Calloway of Sirius XM’s Sway In The Morning. “We’re putting together a music video,” he continues, “I want to see sounds. So we’re really working on something creative and special for her because I really just want her to know that I love her and I’m sorry.”
Today the groundbreaking video for “Hear My Heart” is released to the public. Mineo collaborated with Alex Medina and Director Kyle Dettman to create an innovative visual that is accessible to the Deaf and hard of hearing community. In the video, Andy Mineo signs his lyrical performance and sounds are brought to life through visually interesting 3D objects.
This video has been in the works for some time, and we asked director Kyle Dettman about the challenge and satisfaction of pulling off such a challenging video:
Andy’s vision was both sincere and bold, and it was so cool to work with him on this video. I also really loved engaging with the deaf community on this project; it was a paradigm shift for me, learning about the challenges they face. I hope this video not only encourages the deaf community, but also challenges others to create content with the deaf in mind. It’s also true that I faced a lot of challenges in post- I definitely bit off more than I could chew. But I learned a lot through it, and would gladly do it all over again *with more help
To advocate for the Deaf Community, Mineo released the video for International Week of the Deaf 2016, a week recognized globally the last week of September, to support and raise awareness for this year’s theme “With Sign Language, I Am Equal.”
Mineo first announced the heartfelt song with a sign-language video he called the “Speechless Announcement” which left curious fans wondering what the rapper was cooking up. The song premiered on Sirius XM’s Sway In The Morning and then online with the popular music and entertainment lifestyle site, VIBE.com, who described Andy Mineo as “an artist with a purpose” and a “progressive rapper.”
Andy Mineo recently announced he will be will kick off the Friends & Family Tour with Special Guest Social Club Misfits in Atlanta on October 27. For more information on Andy Mineo, visit AndyMineo.com and @andymineo on Snapchat, Twitter, Instagram and Facebook.