Dumbfoundead: “Safe” & the Lack of Asian Visibility

Award season may be out of sight, but it doesn’t mean that it’s out of mind.

Much of the conversation revolving around this year’s Oscars had to do with the #HollywoodSoWhite controversy and furor which placed the film industry under a microscope for its lack of diversity. Hollywood faced a backlash of public and social media scrutiny for its dearth of roles, recognition and visibility for people of color. Far too often when one hears “person of color”, they immediately substitute Black or African American (much like the word “urban” these days).

However, the original intention of the #OscarsSoWhite campaign was to highlight how white supremacy adversely effects all people of color – including Black, Latino, Asian, Middle Eastern, Pacific Islander, Native American, etc.

Lending his voice to the discussion, LA underground stalwart and battle-rap legend, Dumbfoundead returns with an incredibly creative video for his latest single “Safe”, which re-imagines the perception of Asians and Asian Americans throughout the U.S. in media and popular culture.

The Korean-American wrote the following, “After the last Academy Awards and the regular whitewashing of Hollywood roles, I wrote this song out of frustration.” Well, his frustration is our reward.

Peep the visuals below:

Music Production: Harley Mac and King Kanobby
Additional Vocals: Lipherma

Produced By: Daniel Park
Produced by: Denny Kim & Kirby Lee
Executive Producer: Jonathan Park
Make Up & Hair By: Dill Lopez & Jasmine Chang
Edited By: Alex Oh & Mr. Sparky
Grip By: Alex Kim
Art Squad: Andrew Yi, Andrew Choi, Jiwon, Rebecca Yoon
Cinematography By: Hollywood
Visual Effects: Alex Oh
Directed By: Jay Ahn

  • Sho Baraka

    I’m here for this joint!! Ive been a fan of his battle work for a second. Asian version of Spike’s Bamboozled and Lupes “Bad Bitch”. I know even creating that comparison may bring offense ha ha but hey….

  • Tyshan Broden

    This is good